Massivit 3D Printing Technologies (Massivit 3D)—an Israel-based manufacturer of 3D printers for large-format creative displays—has appointed Isabelle Marelly as its worldwide director of marketing.
In her new role, Marelly is to lead the implementation of Massivit 3D’s marketing program, the objective of which is to expand the company’s brand profile and value proposition around the globe.
Prior to joining Massivit 3D, Marelly acquired 10 years’ strategic marketing experience in various roles at Stratasys, a USA-based manufacturer of 3D printers and 3D printing materials as well as provider of 3D printing and advanced manufacturing services. She has also held senior marketing positions at Telelogic, a Sweden-based software business1, and ComputerVision, a USA-based early pioneer in CAD and CAM2.
Commenting on the appointment, Avner Israeli, chief executive officer (CEO) of Massivit 3D Printing Technologies, said: ‘Together with her vast expertise as a marketing practitioner and many years’ experience in 3D printing, Isabelle will be vital to ensuring the effective communication of the tremendous opportunities print service providers can achieve from integrating our technology within their operations.’
Marelly added: ‘Massivit 3D is unique in delivering the world’s first and only 3D printing solution specifically engineered for large format visual communication projects. I am thrilled to be joining such an exciting company and look forward to increasing the momentum that the Massivit 3D team continues to enjoy within the graphic arts community.’